Ah, another reality gaming endeavor! I keep hearing about these over the last five-ten years it seems, but not much after they actually take place. Text messages to your phone for a treasure hunt. I saw an interesting “choose your own adventure” recently (prolly Boing Boing or Gizmodo) that involved small text snippets painted on sidewalks with a male and female storyline that basically winds you both up in a coffee shop to meet. Hmmm, must find that link, that was kinda intersting. Viola!
And then of course there’s the Micheal Douglas movie, The Game. Or sure, The Running Man, The Condemned, or The Truman Show. What fun! These reality games are intriguing in their modern flashmob approach to gaming with some “choose your own adventure” script writing. Wiki of course has a decent entry on the genre.